When starting a new business, there are a lot of decisions to make, and one of the first decisions is selecting the right company to assist in the formation and ongoing maintenance of your business structure. LegalZoom and Northwest Registered Agent are two well-known players in the field of LLC formation, business compliance, and legal services.

However, while both companies provide similar services, they cater to slightly different needs and preferences. In this detailed comparison, we’ll dive into both companies’ offerings, services, pricing, customer support, and key differentiators to help you make an informed decision on which company best suits your business.
Company Background: LegalZoom vs. Northwest Registered Agent
Understanding the background of both companies is important before diving into specific services. While both provide business formation services, their origins and focus are quite different.
LegalZoom: The Pioneer in Online Legal Services

LegalZoom was founded in 2001, with the aim of providing affordable legal services to individuals and small businesses. With over 4 million customers, LegalZoom has become one of the most widely recognized names in the online legal services industry. The company initially gained traction by offering simple legal documents for individuals and businesses, such as wills, contracts, and other basic legal forms. However, over the years, LegalZoom has expanded its range of services to include business formation, trademark registration, intellectual property protection, and legal consultations with licensed attorneys.
LegalZoom’s primary goal has always been to make legal services more accessible to the general public. The company offers a user-friendly platform that guides customers through the legal process, whether they are starting a business, drafting a will, or protecting their intellectual property.
Northwest Registered Agent: A Focus on Business Compliance

Founded in 1998, Northwest Registered Agent started as a Registered Agent service provider and has since grown into a leading provider of LLC formation and compliance services. Northwest is best known for its emphasis on customer service and privacy. The company prides itself on providing personalized support for entrepreneurs and small businesses, offering more in-depth guidance than its competitors.
Northwest Registered Agent has built a reputation for being a trusted and reliable partner for small business owners. It operates with a focus on privacy and simplicity, making it an attractive choice for those seeking a straightforward, secure service.
Service Offerings: LegalZoom vs. Northwest Registered Agent
Both LegalZoom and Northwest Registered Agent offer LLC formation and Registered Agent services, but they cater to different needs when it comes to the broader legal support they provide.
LegalZoom Services

LegalZoom is more than just a company that helps form LLCs. In fact, it’s a comprehensive legal services provider for businesses and individuals alike. Below are the main services that LegalZoom offers to entrepreneurs:
1. LLC Formation
LegalZoom’s LLC formation service includes basic filing and the preparation of necessary legal documents for setting up an LLC. The company offers three different formation packages: Economy, Standard, and Express Gold. Each tier adds additional benefits, such as an operating agreement, EIN (Employer Identification Number), and expedited processing.
2. Trademark Registration
LegalZoom also offers trademark registration services for business owners looking to protect their brand. This service helps entrepreneurs register their trademarks with the U.S. Patent and Trademark Office (USPTO), ensuring legal protection for their logos, names, and other intellectual property.

3. Business Licenses and Permits
LegalZoom helps businesses obtain the necessary licenses and permits to operate legally. This service is particularly useful for entrepreneurs who are new to business operations and may not be aware of all the requirements in their state or industry.
4. Legal Consultations
One of the key advantages of LegalZoom is that it provides access to licensed attorneys for consultations. These consultations can be invaluable for business owners who need advice on legal matters such as contracts, trademarks, and disputes.
5. Estate Planning
In addition to its business-related services, LegalZoom also provides estate planning services, including will creation and trust formation. These services are not business-focused, but they do offer value to customers who may be interested in personal legal services as well.
6. Registered Agent Service
LegalZoom offers Registered Agent services as an add-on to its LLC formation package. A Registered Agent is required for every LLC to receive official state correspondence. LegalZoom’s service includes forwarding of legal notices, mail, and other important documents.
Northwest Registered Agent Services

Northwest Registered Agent, on the other hand, has a more focused service offering, primarily concentrated on LLC formation, compliance, and privacy. Here are the key services provided by Northwest Registered Agent:
1. LLC Formation
Northwest Registered Agent offers a streamlined, straightforward LLC formation service that includes the preparation of your articles of organization, operating agreement, and EIN. The company includes one year of Registered Agent services with each LLC formation.
2. Registered Agent Services
As a Registered Agent service provider, Northwest excels in this area. They provide an essential service for LLCs by receiving official mail and legal notices on behalf of the business. Northwest is known for its emphasis on privacy protection, which means your personal information won’t be exposed on public records.
3. Privacy Protection
One of the key differentiators of Northwest Registered Agent is its commitment to privacy. The company uses its address for all business correspondence, keeping clients’ personal information out of public records. This ensures that business owners don’t get bombarded with junk mail or unsolicited marketing.
4. Compliance Services
Northwest helps businesses maintain compliance with ongoing state requirements, including annual report filings and other required filings. They send timely reminders so that business owners don’t miss any critical deadlines.
5 Business Solutions
In addition to LLC formation and Registered Agent services, Northwest provides a range of other business solutions, including document filing, compliance management, and foreign qualification filings in other states.
Pricing: LegalZoom vs. Northwest Registered Agent
The pricing structures for both LegalZoom and Northwest Registered Agent are designed to accommodate a variety of budgets, but they differ in overall cost and value.
LegalZoom Pricing

LegalZoom offers three main pricing packages for LLC formation:
1. Economy Package: $0 + state fees
This package includes the basic filing service for forming an LLC, but it does not include additional services such as an operating agreement or an EIN. Customers can add these services for an additional cost.
2. Standard Package: $329 + state fees
This package includes the basic LLC formation services, along with an operating agreement and an EIN. It also includes a personalized business name search.
3. Express Gold Package: $349 + state fees
The Express Gold package offers all the benefits of the Standard package, but it includes expedited processing for quicker turnaround times. It also provides express shipping for documents.
In addition to these packages, LegalZoom charges an additional $249 per year for Registered Agent services, which are not included in the LLC formation cost. For businesses that need legal consultations or trademark registration, LegalZoom offers these services for an additional fee.
Northwest Registered Agent Pricing
Northwest Registered Agent offers a more straightforward pricing structure:

1. LLC Formation Service: $39 + state fees
This includes the preparation and filing of your LLC formation documents, as well as one year of Registered Agent service. This is a very affordable price for the services provided, especially given the inclusion of Registered Agent service for the first year.
2. Registered Agent Service: $125 per year (after the first year)
After the first year, Northwest charges $125 annually for Registered Agent services. This is relatively low compared to other service providers like LegalZoom, which charges $249 annually.
Overall, Northwest’s pricing is much more transparent, with fewer upsells and additional charges compared to LegalZoom. While the initial cost for LLC formation is lower with Northwest, the cost of Registered Agent services can add up over time.
Customer Support: LegalZoom vs. Northwest Registered Agent
Customer support is a critical factor to consider when choosing an LLC formation service, and both companies have distinct approaches.
LegalZoom Customer Support
LegalZoom offers customer support via phone, email, and live chat. Their customer service is generally responsive, but some users have reported that reaching a representative can sometimes take longer than expected.

Additionally, LegalZoom’s customer service agents may not always provide the personalized advice that some business owners seek.
However, customers can opt for consultations with licensed attorneys for more in-depth legal advice, a significant advantage for those seeking professional guidance.
Northwest Registered Agent Customer Support

Northwest Registered Agent is widely praised for its exceptional customer service.
They provide direct access to Corporate Guides®, who are experienced professionals trained to assist business owners with any questions they may have.
The support team is known for its personalized, friendly, and knowledgeable service. Northwest also has a reputation for being more responsive than other companies, and clients often appreciate the level of attention and care they receive.
Privacy and Security: LegalZoom vs. Northwest Registered Agent
When forming an LLC, privacy and security should be top priorities, especially for entrepreneurs who want to keep their personal information private.
LegalZoom Privacy and Security
LegalZoom does offer Registered Agent services that help protect your privacy by using their address for legal correspondence. However, since the company provides many services beyond LLC formation, personal information may still be shared across its platform for other legal services like estate planning or intellectual property protection.
Northwest Registered Agent Privacy and Security
Northwest Registered Agent is known for its commitment to privacy. They use their address for all mail forwarding, ensuring that customers’ personal addresses are not listed on public records. This is a big plus for business owners who want to keep their personal information secure.
Top 5 Alternatives
When looking for alternatives to LegalZoom and Northwest Registered Agent, several companies stand out for their business formation and legal service offerings. Below are some of the top options:
1. IncFile

- Affordable Pricing: IncFile offers some of the most competitive pricing for LLC formation, including a free package (you pay only state fees).
- Comprehensive Services: Provides a range of services, such as registered agent, operating agreements, and compliance alerts.
- Customer Support: Known for responsive customer service and easy-to-use online tools.
- Ease of Use: Their user interface simplifies the formation process with clear steps and an intuitive dashboard.
2. ZenBusiness

- Excellent Customer Service: ZenBusiness is highly rated for its customer support, providing live chat and a clear process for business formation.
- Value-Added Services: They offer packages that include ongoing compliance management, website development, and business banking.
- Affordable Pricing: They have competitive pricing, and even their top-tier packages come at a reasonable rate compared to competitors.
- Automation Features: They help automate recurring business tasks, making it easier for entrepreneurs to stay compliant and focus on growth.
3. Harvard Business Services

- Specialized in Delaware LLCs: Ideal for those forming businesses in Delaware, known for its favorable business laws.
- Free Registered Agent Service for the First Year: Many packages include one year of free registered agent services.
- Low Fees: Their fees are quite low compared to larger competitors, especially for Delaware formations.
- Fast Turnaround: Harvard Business Services offers fast document filing and delivery.
4. MyCorporation

- Comprehensive Legal Services: MyCorporation offers business formation services alongside legal tools like trademark registration, tax ID, and corporate compliance.
- Easy-to-Navigate Platform: Their online platform is simple to use, which makes the process of incorporating a business much easier.
- Strong Customer Support: Known for their responsive customer support, ensuring that clients get the help they need throughout the formation process.
5. Rocket Lawyer

- All-in-One Legal Solutions: Unlike many other platforms, Rocket Lawyer provides legal document creation, business formation, and even lawyer consultations.
- Subscription-Based Service: Offers a monthly subscription model that includes access to legal documents and advice.
- Online Legal Services: Great for businesses needing ongoing legal services, such as contract reviews, intellectual property protection, or legal consultation.
Final Verdict: LegalZoom or Northwest Registered Agent?
In conclusion, both LegalZoom and Northwest Registered Agent offer valuable services, but they are suited for different kinds of business owners.
- Choose LegalZoom if: You need a comprehensive legal service provider with a wide range of offerings, including trademark registration, legal consultations, and business licenses. LegalZoom is ideal for entrepreneurs looking for an all-in-one solution that covers more than just LLC formation.
- Choose Northwest Registered Agent if: You are focused on forming an LLC with strong privacy protections, affordable pricing, and exceptional customer service. Northwest is perfect for entrepreneurs who want simplicity, transparency, and a strong emphasis on customer support and privacy.
Ultimately, both platforms have their merits, and the best choice depends on your specific business needs.
FAQ’s
What is the primary difference between LegalZoom and Northwest Registered Agent?
LegalZoom offers a broad range of legal services, while Northwest focuses on LLC formation and privacy.
Is the Registered Agent service included in LegalZoom’s LLC formation?
No, LegalZoom charges an additional fee of $249 per year for Registered Agent services.
How much does Northwest Registered Agent charge for LLC formation?
Northwest Registered Agent charges $39 for LLC formation, which includes one year of Registered Agent services.
Can I get legal consultations with LegalZoom?
Yes, LegalZoom offers legal consultations with licensed attorneys, but for an additional fee.
What is the annual cost for Registered Agent services with Northwest?
After the first year, Northwest charges $125 per year for Registered Agent services.
Which service offers better privacy protection?
Northwest Registered Agent offers stronger privacy protection by using its address for all correspondence.