Trademark registration is a vital step for any business looking to protect its brand identity and secure exclusive rights to its name, logo, or slogan. In 2025, a wide variety of services are available to help you navigate the trademark process, from budget-friendly options to comprehensive legal support.
Whether you’re a startup or an established company, choosing the right trademark registration service can save time, money, and prevent potential legal headaches. In this guide, we’ll explore the best trademark registration services of 2025, comparing their offerings, prices, and user experiences to help you make an informed decision.
The Best Trademark Registration Services of 2025
Trademark registration is a critical step in protecting your brand, especially as you grow your business. In 2025, several services stand out for balancing cost, reliability, and legal support. Here’s an in‑depth look at ten top providers:
1. LegalZoom
LegalZoom is arguably the most well-known platform for legal and business services. It simplifies trademark registration with guided steps to search, file, and track your application through the USPTO.
What They Offer:
- Preliminary trademark search and risk analysis
- Application preparation, filing, and ongoing status tracking
- Add‑on attorney consultations for strategy and legal questions
- Optional post‑registration monitoring to guard against infringement
Pricing:
Packages run from approximately $249 to $899, excluding USPTO fees. Premium tiers include extra protections like a waived second‑application fee if the first is rejected
Strengths:
- Highly trusted brand with broad experience
- Access to attorneys if you opt into higher‑tier plans
- Comprehensive dashboard makes tracking easy
Drawbacks:
- On the expensive side, especially with add‑ons
- Some users have reported surprise charges or unwanted renewals
- Basic plans may not include attorney support
User Feedback:
- Many appreciate the straightforward digital experience and peace of mind
- Others report issues with billing, upsells, and occasional delays
2. Trademark Engine
Trademark Engine positions itself as a budget‑friendly, streamlined filing service—aimed at small businesses wanting simplicity and speed.
What They Offer:
- Three tiers: Basic ($49–$99), Standard ($149), and Deluxe ($199), all including federal search, application, and delivery of specimens
- Optional extras like expedited processing, cease‑and‑desist letters, and monitoring
- Offers additional services like office action responses, copyright filing, and extensions
Pricing & Extra Fees:
- Monitoring costs around $199/year
- Federal + state + common‑law searches can reach $299–$499
Strengths:
- Very affordable entry point
- Clean, fast interface with quick processing
- Some built‑in features even in the lowest tier
Drawbacks:
- No attorney support in any package
- Numerous extras can significantly increase costs
- Mixed reviews ranging from high praise to serious complaints
User Feedback:
- Trusted small business blogs rate it “good for basic needs,” especially at low prices
- BBB and Reddit users describe hidden charges and refusal to refund unauthorized fees
3. Rocket Lawyer
Rocket Lawyer offers a broader legal‑service subscription model, including trademark filings, as part of its legal‑help toolbox.
What They Offer:
- Membership costs about $19.99–$39.99/month, with 7-day free trial
- Discounted document prices and free attorney Q&A
- Trademark service includes search, filing, and optional letter templates
- Access to many legal forms, documents, and the ability to consult attorneys anytime
Strengths:
- Excellent value for users needing a range of legal services
- High user satisfaction for ease of use and customer support
Drawbacks:
- Billing complexities and membership commitments frustrate some users
- For a single filing, might be costlier than pay‑as‑you‑go providers
User Feedback:
- Many praise prompt, professional service—“swift, kind, determined”
- Complaints range from billing issues to poor follow‑through with external attorneys
4. JPG Legal
JPG Legal is a smaller, attorney‑run firm that made Forbes Advisor’s top trademark lists for 2025.
What They Offer:
- Full legal representation and customized strategy
- Personalized service that goes beyond template‑based systems
Strengths:
- Direct attorney input ensures high‑quality filings
- Ideal for businesses seeking legal depth
Drawbacks:
- Likely the most expensive option on the list
- Less transparent, published pricing; ideal for clients who value legal counsel
5. Trademark Plus
Trademark Plus offers a flexible mid-tier choice with focus on affordability and features.
What They Offer:
- Hierarchical packages: Basic (federal search + filing), Standard (adds state and common‑law), Premium (more features)
- 30‑day money‑back guarantee
- Optional tools like monitoring and office action reply support
Strengths:
- Fairly priced, with tiered transparency
- Guarantee gives users extra reassurance
Drawbacks:
- Basic plan lacks legal consulting
- Customer support can lag in lower tiers
6. TrademarkCenter
TrademarkCenter is another streamlined service aimed at small business trademark seekers.
What They Offer:
- Simple filing process and monitoring tools
- Pricing info not widely published—must contact for quotes
Strengths:
- Clean interface for founders who want efficiency
Drawbacks:
- Lack of transparent pricing requires time-consuming inquiries
- May require users to decide without a clear idea of total costs
7. Trademark Factory
Trademark Factory focuses on flat‑fee pricing and legal-led support.
What They Offer:
- Comprehensive services including federal search, filing, office‑action responses, and monitoring
- Flat‑fee runs about $495–$795 plus USPTO fees
Strengths:
- Attorney backing at a predictable cost
- Money‑back guarantee eases user worries
Drawbacks:
- Higher entry price may put off budget‑aware businesses
8. MyCorporation
MyCorporation combines business‑formation services with IP filing.
What They Offer:
- Bundled services: LLC formation, EIN, and trademark filing
- Specifically designed for first‑time business owners
Strengths:
- One‑stop shop simplifies setup
- A good option for entrepreneurs doing everything at once
Drawbacks:
- Trademark services are limited in basic tier
- May be less tailored than dedicated trademark offerings
9. Trademark Express
Trademark Express is a lesser-known provider gaining traction in startup circles for one-on-one service and speed.
What They Offer:
- Guided trademark filing with direct communication
- Not as heavily marketed as LegalZoom or Rocket Lawyer
Strengths:
- Personalized, boutique experience
- Faster than some generic providers
Drawbacks:
- Limited reviews make it a riskier bet
- Possibly higher costs for bespoke support
10. Trademark Firm
Trademark Firm is another small team reviewed in various “best of” lists for delivering legal-centered service without massive fees.
What They Offer:
- Attorney-led trademark registration and management
- Focused on client support and mid-market price points
Strengths:
- Strong legal expertise
- Better than template‑only services
Drawbacks:
- Pricing varies; ask for a quote
- Not suitable for founders wanting only DIY-level involvement
Forbes Advisor Ratings
Forbes Advisor’s 2025 trademark service rankings highlight:
- LegalZoom and Trademark Engine as top performers
- LegalZoom received a score of 4.9 and is praised for reliability
- Trademark Engine scored 4.8 for affordability
- Rocket Lawyer also rated highly, noted for its membership value
These ratings come from Forbes’ proprietary scoring along criteria like pricing, user satisfaction, and service scope.
What Else You Should Know About Trademark Registration
Why Trademark Registration Is Important for Small Businesses
- Brand protection – Federal registration gives you legal grounds to prevent imitators from using confusingly similar marks.
- Asset value – Trademarks can be sold, licensed, or leveraged in deals.
- Business credibility – Registered marks show maturity and professionalism.
- Legal leverage – Enables you to send cease‑and‑desist letters and enforce rights in court.
- Online presence – Having TM® or ® marks helps control domain and social media rights
Caveat Emptor: Registration Can Be Pricey
- Government fees — each class of goods/services costs $250–$350 via USPTO.
- Add‑ons — monitoring, office actions, attorney review, and extensions all add up quickly.
- Upselling is rampant; services may roll in monthly fees or require membership upgrades .
Even affordable tiers often rely on users upgrading later or being upsold premium services.
Why Even the Best Can’t Guarantee Approval
- The USPTO independently examines each application, and decisions can hinge on fine legal interpretation.
- Rejections or oppositions—based on confusion, descriptiveness, or prior uses—are common.
- Trademark services can help defend your application, but they cannot guarantee acceptance.
- Firms can offer refunds or money-back guarantees only when their own errors caused issues, not for USPTO decisions.
Methodology
This ranking is based on:
- Pricing transparency – clear feature breakdowns and ads
- Legal support – attorney access and office action help
- Post‑filing care – monitoring of trademark infringement
- User experience – interface, speed, and satisfaction
- Third-party reviews – Forbes Advisor, BBB, Reddit, Trustpilot, and industry blogs
Frequently Asked Questions (FAQs)
Can I file a trademark myself?
Yes—via the USPTO’s TEAS system. But it requires navigating classification, conducting thorough searches, and responding to office actions. Errors can be costly in time and money.
How long does the process take?
Typically 12–18 months, depending on whether the USPTO issues office actions or receives oppositions.
What should I budget?
- USPTO fees: $250–$350 per class
- Services range from $49 (Trademark Engine) to $900+ (LegalZoom premium)
- Add‑ons and monitoring add extra costs—be alert to upsells
Do I need legal help?
Legal assistance is recommended. Even mid-tier packages with attorney review help steer clear of errors and avoid refusals. Full representation is best for serious disputes or complex marks.
What about monitoring?\
Post-registration monitoring is essential for enforcement. Many services offer it, but usually at extra cost ($100–$300/year). Include it in your plan or buy it later.
Side-by-Side Comparison Table
| Service | Best For | Starting Price | Key Strengths |
|---|---|---|---|
| LegalZoom | Full-service, attorney support | $249+ | Established, reliable, guided, optional attorney access |
| Trademark Engine | Budget‑conscious, fast filing | $49–$199 | Very affordable, fast, good DIY features |
| Rocket Lawyer | Ongoing legal needs beyond trademark | ~$19.99/month | Flexible subscription with legal services |
| JPG Legal | Full representation, law firm support | Custom quotes | Personalized attorney guidance |
| Trademark Plus | Flexible budget packages with guarantee | ~$199 | Transparent, refundable plan tiers |
| TrademarkCenter | Streamlined service for solos/startups | Contact for pricing | Easy interface |
| Trademark Factory | Flat‑fee, attorney support | $495–$795 | Attorney-led, predictable, money-back guarantee |
| MyCorporation | Business formation and trademark combo | Varies | One-stop business + IP setup |
| Trademark Express | Fast, personalized startup support | Varies | One-on-one service |
| Trademark Firm | Mid-market businesses wanting legal help | Varies | Attorney expertise at moderate cost |
Final Take
- Budget priority? Go with 【Trademark Engine】 — lowest cost, quick results.
- Legal peace of mind? Choose 【LegalZoom】 or 【Trademark Factory】 for attorney support and reassurance.
- Need ongoing legal help? Go for a membership like Rocket Lawyer.
- Prefer law firm representation? Consider JPG Legal, Trademark Firm, or Trademark Factory.
Choose the one that best balances your budget, need for legal support, and the complexity of your trademark.